Freitag – Truck tarp design

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During the time I was student at ECAL (University of Art & Design, Lausanne) I participated to the world graphic design contest called “Design a truck” in 2007. The Swiss bag maker FREITAG invited designers, illustrators and anyone with a pen to participate and design a truck tarp, which will be used on the road during 2 yeats before being cutted to to limited editions bag. The topic was «Transit».

Over 3’000 contenders from 70 countries all over the world signed up. My highly commended design was in the TOP 30 finalist of the contest. The idea was to recreate seatbelt pattern and use it to make a typographic composition.

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